ENIOLA ADEJUMO

ENIOLA ADEJUMO

Product Marketer

Hi, I’m Eniola Adejumo, a Product Marketing professional and current PMA Scholar with Product Marketing Alliance, passionate about helping SaaS companies drive customer engagement and retention.

With 3+ years of experience in social media strategy and content development, I currently support the product marketing function at Bunce, a SaaS customer engagement platform, where I craft messaging, contribute to sales enablement content, and help execute insight-driven campaigns that connect product value to customer needs.

Check my works

Hey,
I’m Eniola!

With 3 + years in marketing and content strategy, I now focus on product marketing for SaaS—particularly customer-engagement platforms.

My passion for tools that simplify work (Trello, Google Calendar, Toggl Track) drives me to help software teams turn user insights into campaigns that convert.

At Bunce, I contribute to insight-driven messaging, case-study development, and sales-enablement assets that power go-to-market execution.

In previous roles, I worked with a cross-functional team to raise €6,500 for a free learning facility serving children in low-income communities and implemented CRM systems that lifted lead quality and audience engagement across digital channels.

Whether refining a CTA, structuring a story, or analysing behaviour data, I ground every deliverable in clear user value and measurable business impact.

Let's Talk

Selected for the Product Marketing Alliance (PMA) Scholar Program — a competitive 12-week experience focused on positioning, go-to-market strategy, and cross-functional execution, beginning July 2025.

With 3+ years in content and marketing strategy, I now help SaaS brands and impact-driven teams clarify their value through product marketing. Recently selected as a PMA Scholar (training commencing July 2025), I’ve already engaged with the Alliance’s foundational content — including positioning, messaging, and go-to-market frameworks. From case studies to onboarding campaigns, I craft messaging that speaks to real user needs, supports business goals, and drives measurable outcomes.

Here are some of the organizations I’ve contributed to across product marketing, content strategy, and campaign execution:

Industry: Bunce

Project: ▪Initiated and produced the third edition of Marketing Momentum, the company’s internal newsletter. Led content development, coordinated outreach, and featured expert insights from the Regional Head of Performance Marketing & Growth at Jumia to enrich the edition’s theme and industry relevance.

Industry: TalentMine Academy

Project: ▪Fundraised €6,500 with a cross-functional team to create a free learning facility, improving education for 60 underprivileged children and building donor trust.

Industry: Digiolistic Services

Project: ▪Developed a seven-step framework, saving clients 12+ hours/month on content creation.

Industry: Bunce

Industry: TalentMine Academy

Project: ▪Fundraised €6,500 with a cross-functional team to create a free learning facility, improving education for 60 underprivileged children and building donor trust.

Industry: Digiolistic Services

Project: ▪Developed a seven-step framework, saving clients 12+ hours/month on content creation.

Industry: Bunce

Industry: TalentMine Academy

Project: ▪Fundraised €6,500 with a cross-functional team to create a free learning facility, improving education for 60 underprivileged children and building donor trust.

Industry: Digiolistic Services

Project: ▪Developed a seven-step framework, saving clients 12+ hours/month on content creation.

MY Tools

Tools I Use to Turn Insight Into Strategy

I bring a content-first, insight-driven mindset to product marketing. My work spans messaging, campaign execution, competitive research, and user behavior analysis. Here are some tools and core strengths that support my process.