ENIOLA ADEJUMO

ENIOLA ADEJUMO

Product Marketer

Hi, I’m Eniola Adejumo, a Product Marketing professional and current PMA Scholar with Product Marketing Alliance, passionate about helping SaaS companies drive customer engagement and retention.

With 3+ years of experience in social media strategy and content development, I currently support the product marketing function at Bunce, a SaaS customer engagement platform, where I craft messaging, contribute to sales enablement content, and help execute insight-driven campaigns that connect product value to customer needs.

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CASE STUDY ONE

How Talent Mine Academy Raised €6,500 and Grew Its Digital Community Through Insight-Led Storytelling

Talent Mine Academy is a nonprofit that provides twelve years of fully funded education to children in low-income communities. After securing a permanent school site, the team needed capital to begin renovations, and a stronger online presence to attract long-term supporters.

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The Challenge

Urgent need to raise renovation funds (€6,500) within a tight timeline
Limited brand visibility and modest social-media footprint
No structured ambassador framework to amplify reach

Goals

Secure €6,500 for the school-site renovation campaign
Build a trusted, impact-driven online brand
Grow social channels to expand donor and volunteer pipelines
Establish an ambassador community to sustain engagement beyond the campaign

▪Secure €6,500 for the school-site renovation. campaign.

▪Build a trusted, impact-driven online brand.

▪Grow social channels to expand donor and volunteer pipelines.

▪Establish an ambassador community to sustain engagement beyond the campaign

My Role at TalentMine Academy

Designed the integrated storytelling strategy across LinkedIn, Instagram, and email
Managed & trained 50 brand ambassadors to amplify key messages and calls-to-action
Created donor-centric content (impact posts, video snippets, progress updates) to build transparency and trust
Collaborated with web and design teams to improve site UX and donation flow
Monitored analytics to refine messaging, posting cadence, and audience targeting

▪Designed the integrated storytelling strategy across LinkedIn, Instagram, and email.

▪Managed & trained 50 brand ambassadors to amplify key messages and calls-to-action.

▪Created donor-centric content (impact posts, video snippets, progress updates) to build transparency and trust.

▪Collaborated with web and design teams to improve site UX and donation flow.

▪Monitored analytics to refine messaging, posting cadence, and audience targeting.

The Solution (What We Executed)

Story-First Campaigns: Highlighted individual student stories and construction milestones to humanize the cause
Ambassador Activation: Equipped volunteers with shareable assets and weekly briefs to keep momentum high
UGC & Community Spotlights: Reposted supporter content to foster belonging and social proof
LinkedIn Thought-Leadership Posts: Positioned the Academy as an authority on equitable education, driving professional-class donors to the campaign
Website & Donation UX Refresh: Simplified giving steps and added real-time progress bars for transparency

▪Story-First Campaigns: Highlighted individual student stories and construction milestones to humanize the cause.

▪Ambassador Activation: Equipped volunteers with shareable assets and weekly briefs to keep momentum high.

▪UGC & Community Spotlights: Reposted supporter content to foster belonging and social proof.

▪LinkedIn Thought-Leadership Posts: Positioned the Academy as an authority on equitable education, driving professional-class donors to the campaign.

▪Website & Donation UX Refresh: Simplified giving steps and added real-time progress bars for transparency.

Results

€6,500 raised in under eight weeks—fully funding Phase 1 renovations
40 % LinkedIn follower growth in 10 months, expanding donor reach
1,071 Instagram profile visits in 90 days, fueled by ambassador content
50 active brand ambassadors delivering consistent, on-message advocacy
Marked increase in donor trust, reflected in repeat gifts and referral traffic

▪€6,500 raised in under eight weeks—fully funding Phase 1 renovations.

▪40 % LinkedIn follower growth in 10 months, expanding donor reach.

▪1,071 Instagram profile visits in 90 days, fueled by ambassador content.

▪50 active brand ambassadors delivering consistent, on-message advocacy.

▪Marked increase in donor trust, reflected in repeat gifts and referral traffic.

Key Learnings

Narrative clarity drives giving: stories that connect impact to individual lives outperform generic appeals.
Empowered advocates multiply reach: an organized ambassador program turns supporters into micro-influencers.
Transparency converts skeptics: real-time progress updates and UX improvements build credibility fast.

▪Narrative clarity drives giving: Stories that connect impact to individual lives outperform generic appeals.

▪Empowered advocates multiply reach: an organised ambassador program turns supporters into micro-influencers.

▪Transparency converts skeptics: real-time progress updates and UX improvements build credibility fast.

Interested in the strategy behind this case study?

From content briefs and customer interviews to campaign workflows and cross-functional collaboration, I bring structure, insight, and storytelling to every marketing asset.

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